PRONTI is a modern Italian pizzeria in Krakow.
TASK: Convey the mood of Italy - rest, ease, fun. But it was necessary not to use the colors of the Italian flag.
I made an analysis of competitors in Krakow and a map of associations. After that, I had a clear vision of the pizzeria concept.
SOLUTION: I chose orange as the main color to convey the mood of Italy. The second color is blue for freshness and to balance the bright first color. I create an emblem, which reflected associations with Italy and pizza.
